The annual St. Patrick’s Day parade in Hartford Connecticut is one of WTIC’s biggest events of the year!

I created this package for broadcast and streaming usage with a cohesive and festive design that the station used to promote this event. Locals were able to tune into daily newscasts for parade information and road closures as well as stream the entire event from the comfort of their homes! Sponsors of WTIC’s coverage received custom bump in animations with their logos included as well as special sponsor frame overlays used during the parade.